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Barr Web Services uses researched-based practices, and individual website data to analyze, update, and manage websites for their clients. With service packages that include custom programming, SEO, accessibility, metrics, and usability they act as a full service, out-sourced web team, allowing their clients to save costs without sacrificing quality.

Custom Plans

We know that implementing website best practices is only a portion of the solution. Barr Web Services goes a step further, creating custom search engine optimization (SEO), usability, and analytics plans to help:

  • Grow target business areas
  • Identify and correct product funnel drop-offs
  • Drive customers towards call-to-action items tailored specifically to your organization


Rather than just specializing in one area, like design, usability, SEO, analytics, or accessibility, Barr Web Services combines all of these to create a positive experience for customers. We use this holistic approach to create websites that are easy to find, easy to use, and drive customers towards organizational goals.

Illustration of multiple people working on a website.
Illustration of a woman writing on a web browser.

Content Creation and Review

Barr Web Services does not force organizations to develop their own content and content ideas. Instead, we use keyword research to identify content areas that appeal to customers, then work with each organization’s subject-matter experts to create content. We also review and edit all content provided to us for usability, accessibility, and SEO before publishing it.

Our Founder

Barr Web Services was founded and is managed by Laura Barr, who has over a decade of experience in managing websites and communications for government, education, industry, and nonprofit organizations.

Laura is serves on the Penfield Chamber of Commerce marketing committee, has presented at the PRSA Northeast District Annual Conference, and was interviewed by Najela Cobb for her Way Too Wayward podcast. 

Founder Laura Barr sitting at a table with her computer.
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Start Your Web Project

We don’t believe in cookie-cutter websites, which is why can’t create a plan for you without learning about your goals, wants, and needs. That’s why our first step is to set up a virtual meeting so we can learn directly from you what you need, and then create a plan customized for your organization. 

Not ready to meet? No problem! Fill out our online form so we can learn more about your project and we can send you some initial information. 

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